Dispatch, intake, carriers, invoicing, settlements, fuel and IFTA — the entire life of a load in one place, instead of a TMS, three spreadsheets, and a shared inbox nobody owns.
Built inside a working 25-truck carrier operation — not a demo dataset. Broker, carrier, or both.
Most carriers and brokers are running a load board in one tab, a TMS that stops at dispatch, QuickBooks for the money, a fuel card portal, an IFTA spreadsheet, and a shipper inbox that only one person really understands. Nothing talks. Every handoff is a copy-paste, and every copy-paste is where the margin quietly leaks out.
Where the load actually lives: booked, covered, rolling, delivered — and who is sitting on it right now.
One board for brokered freight and your own trucks, with the status history behind every move.
The full lifecycle — quote, book, cover, track, POD, bill — on one record instead of five.
Power units, trailers, and maintenance intervals so a truck never falls off the schedule.
Roster, pay plans, documents, and the assignments each driver is actually running.
Shippers you keep, carriers you trust, and an intake that reads the email so a person doesn't have to.
Shipper emails parsed into structured loads with a confidence score and a human gate.
A real CRM for the customers who give you freight — history, lanes, contacts, terms.
Carrier book with FMCSA vetting and fraud flags, so you know who you just handed a load to.
The growth pipeline — prospects, sequences and replies, tracked against lanes you want.
Paperwork that generates itself from the load, and aging you can look at without a export.
Rate confirmations built from the load record and sent without leaving the screen.
Invoicing with real aging buckets, so slow-pay shows up before it becomes a problem.
Weekly driver settlements off the pay plan — miles, percentage, deductions, escrow.
Sales and dispatch commissions calculated on the load, not reconstructed at month end.
The filings that quietly cost you money when they're late or wrong.
Every purchase captured by truck and jurisdiction as it happens.
Quarterly IFTA assembled from the fuel log and the miles you already ran.
What each side of the business actually made, without a bookkeeper in the middle.
Combo P&L — brokered margin against your own trucks, side by side, per lane.
Who is producing, on which shippers, at what margin — and what they're owed.
Freight still arrives as an email. Liftori reads it — origin, destination, dates, equipment, weight, rate — and drafts the load for you. Every draft carries a confidence score, and anything under your threshold waits for a human. Nothing books itself behind your back.
Above your 90% gate. One click books it to the board — or assign it straight to a truck.
If you broker and you run your own equipment, the money question is always the same: should this load go on my truck or out to a carrier? Liftori asks it automatically, on every load, before anything leaves the building.
Booked by a broker, pulled off a board, or parsed out of a shipper email — it enters as one record with the lane, the equipment and the rate attached.
Dispatch sees it against your own trucks first — who is empty, who is close, what it pays against the miles they'd run anyway. Take it, or push it out.
Passed on, it goes to the carrier book — vetted, insurance current, fraud flags clear — and the brokered margin books to the other side of the P&L.
This wasn't designed in a vacuum and sold into trucking. It was built inside a real 25-truck dry van operation, on real loads, with dispatchers telling us every week what was slowing them down.
Shippers post freight. Carriers we've vetted for authority, insurance, and safety bid on it. The shipper books who they want, the two of them contract direct, and the platform runs the broker work — automated check-ins every four hours, live timelines, rate cons, BOL and POD collection. The platform fee is a small flat percentage. A brokerage takes 15 to 25.
Set your rate, watch vetted carriers bid, book the one you want. Then watch the timeline instead of your phone — every check-in, milestone, and POD lands in your portal.
Start shippingGet vetted once, then bid on posted freight with live diesel prices, lane pay history, and a profit check tuned to your truck. The rate you win is the rate you're paid.
Apply to haulOffice seats and power units. That's the whole model. Drivers never cost you a seat, the first three trucks are on us, and there's no contract to sign to find out whether it works.
Everything above assumes you've got a board to run. If it's your name on the truck, you need something smaller and sharper — loads, settlements you can actually read, fuel and IFTA that files itself, and a number at the end of the week that tells you whether the run was worth it. That's Owner-Op, and it's being built now.
See what's comingBroker, carrier, or both — send us the shape of your operation and we'll come back with a walkthrough of the board set up the way you'd actually run it. No card, no pressure, no forty-minute discovery call before you're allowed to see the product.
Your request is in. Someone who actually knows the product — not a call center — will reach out within one business day to set up the walkthrough. If it's urgent, email sales@liftori.ai and say you filled out the freight form.